A successful farmer Seetharam (Rajendra Prasad) has an ambition: to ensure that his son Veerababu (Siddarth) is married into a family that will take care of him. Veerababu, however, is unaware of his father’s dream and remains a wastrel along with his buddies.
One day he falls in love with Varalakshmi (Praneetha), a girl from his neighbouring village. He tries many tricks to impress her, and at last succeeds in winning the girl’s confidence and love. When the girl’s parents try to get her engaged elsewhere, Varalakshmi comes crying to Veerababu.
He ties the nuptial knot, but his father does not approve. He tells him how the two families - Veerababu’s and Varalakshmi’s - had separated 25 years ago, and that she is his cousin (Maradalu). Veerababu, however, now decides to marry Varalakshmi officially. His exploits form the crux of this family-oriented commercial movie.